Quick Response from Whole Foods

May 28, 2009

Here is their response.  I would love to hear your thoughts.

Hi Stephen,

Our 365 Organic Peanut Butters have changed formulations.  Two of the varieties now contain added sugar. This is because the Whole Kids Organic Peanut Butters, which contained added sugar, were discontinued and we wanted to replace them with a comparable product.

Also, the 365 Organic Peanut Butters are more consistent in texture, smoothness, and taste due to a better homogenization process that evenly distributes the oils.  Peanut oil is a natural component in peanuts and grinding of the peanuts releases this oil. The small amount of organic palm oil is used as a stabilizer to prevent the oil from separating.

We still offer Peanut Butter that is not stabilized for consistency.  Below is a breakdown of all of our Peanut Butters.  If you have any further questions or concerns, please let us know.

No-Stir Variety (stabilized with organic palm oil)
v      365 Organic Smooth Sweetened Peanut Butter
v      365 Organic Crunchy Sweetened Peanut Butter
v      365 Organic Smooth Unsweetened Peanut Butter
Stir Variety (no stabilization)
v      365 Organic Smooth Unsalted Peanut Butter
v      365 Smooth Peanut Butter with Salt (18 and 36oz)*
v      365 Crunchy Peanut Butter with Salt (18 and 36oz)*

 *not organic

Regarding palm oil, Whole Foods Market has partnered with Institute for Marketecology (IMO), a highly regarded international certification agency whose social responsibility and fair trade certification program requires successful implementation of environmental, social responsibility, and sustainability practices on the land and within the company’s organization.

With such a reliable certification program in place, along with the opportunity for the verification and development of more sources of sustainable, fairly traded palm oil, Whole Foods Market, pledges that only certified sustainable sources of palm oil will be used in our private label brand products by 2012.

Kind regards,

Jessie Walker|Customer Information Specialist
Whole Foods Market|Global Head Quarters
Phone 512-542-0670|Fax 512-482-7670


3 Responses to “Quick Response from Whole Foods”

  1. mr.eggsandsoup said

    I find this somewhat satisfactory. I suppose they have been out of the Organic Unsalted Peanut Butter my last few trips to the store.

    Isn’t it funny that the products intended for child consumption are sweetened? The children of our nation certainly don’t need another sugar-infused food.

    I am certainly not outraged, but it does bother me that Organic Peanut Butter contains palm oil when peanut butter is such a simple product. The only ingredient should be peanuts! And “stabilized” is a very kind word.

    Anyway, this is just another lesson in knowing your ingredients. Palm Oil is not all bad, but as I have noted, it’s high in saturated fat, and because of the increasing demand for it, it has the potential to cause larger problems.

    Let’s continue to be active consumers.

  2. B.McCoy said

    well done in writing! well done for them writing you back too! good post, i learned something, and isnt that what it’s all about?

  3. […] 6, 2009 You probably remember my letter to Whole Foods and their response.  And if you hadn’t previously noticed the prevalence of palm oil, I hope you have […]

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